"In the beginning, I looked around and could not find the car I'd been dreaming of: a small, lightweight sports car that uses energy efficiently. So I decided to build it myself."
-- Ferry Porsche

This is the quote that drives the heart of the Porsche brand. As laid out by Porsche founder Ferdinand Anton Ernst (or Ferry Porsche), this principle guides every decision made by Porsche engineers and executives. That dream of the perfect sports car is closer to being achieved today than ever before, but we still have work to do. Every day, we put in time and effort that is guided by this principle, but in the 21st-century, using energy efficiently has a different definition. It's not just about horsepower anymore, it's about ideas. We're constantly thinking of new ways to add intelligent performance to each and every car.